Investing in the Age of Millennials and Gen-Z: A Comparative Analysis

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Published Feb 23, 2023
https://doi.org/10.31794/NLDIMSR.6.2.2022.15-28
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Volume 6, Issue 2, July-December 2022

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Yugandhara Patil
Student, Third Year– Bachelor of Commerce, Brihan Maharashtra College of Commerce, Pune – 411004, Maharashtra
Rajeshree Gokhale
Professor and Head of Department- Business Practices, Brihan Maharashtra College of Commerce Pune – 411004, Maharashtra

Abstract

Today, more than half of the young generation (Gen-Z) invest proactively. Investments can be a great way to generate income as well as to create assets. Hence, people save money to target good returns and financial security. The current generation is proving to be more financially sophisticated than their predecessors. The purpose of this paper is to determine the investment pattern of millennials along with that of Gen-Z and to make a comparative analysis of the same. Investing involves the expectation to gain or to experience any financial risks that may happen in the future. Keeping this in mind, the research aims to look at what drives the decision-making process of both generations and if it’s gender-specific as well. An array of factors ranging from future security to travelling purposes are considered before investing. Primary data by questionnaire is used for the study. The sample chosen is further divided into two categories as per the respondents’ respective ages. Based on the readings, it is revealed that views regarding sustainable investing are not gender biased. The results show that because both generations do not have a huge age gap in them and are equally exposed to technology and sustainability, their investment patterns are similar.

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How to Cite
Patil, . . Y. ., & Gokhale, R. . (2023). Investing in the Age of Millennials and Gen-Z: A Comparative Analysis. NLDIMSR Innovision Journal of Management Research, 6(2), 15–28. https://doi.org/10.31794/NLDIMSR.6.2.2022.15-28
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